How To Write a Persuasive Essay

Generally, there are two basic types of persuasive techniques one can use when writing persuasive essays and speeches. One is to get the audience into a hole where they will have no alternative but to fall. The other embraces rationality, and you emphasize how difficult the situation is outside the hole and the benefit inside. The bottom line is the creation of perceived value, that is, the worth of a service or product to a customer.

The following are some of the 10 persuasive essay and speech writing techniques.

  • Reframe the mindset of your readers.
  • Tell a story to make something ordinary extraordinary.
  • Enhance familiarity using repetition.
  • Be more precise to make an argument real.
  • Build trust by maintaining authenticity.
  • Give room for social proof.
  • Provide reasons ‘why’ to make their decisions easy.
  • Use metaphors to keep the audience engaged and flowing.
  • Identify what you share in common to build trust.
  • Put more emphasis on them being in control to enhance persuasion.

ü  Reframe the Mindset of your Audience.

Persuasion is a half-full glass of water; it is your duty to show the audience that it is full.  The easiest way to adjust your audience’s views is to collect pieces of factual information from different sources. This information should be accurate. First, you need to have ideas and points to reframe. Secondly, reframe your facts using reframe examples.

ü  Story Tell to Make Something Ordinary Extraordinary.

Telling a story related to your topic is also another way to deliver the best persuasive speech. However, you should tell your story using the present tense and not in the past tense or future tense. Secondly, identify an emotional section of your claim and use it as your linchpin. Lastly, identify a precise climax and close to help the audience follow.

ü  Enhance Familiarity Using Repetition.

From a rational perspective, the repetition of the information constitutes redundancy and should have no impact on the audience’s decision. Furthermore, repeating information selectively for a particular thought or decision changes the preference of the audience in favor of the idea. Thus, the likelihood of making the decision based on repetition is higher.

ü  Be More Precise to Make an Argument Real.

Providing your audience with precise details helps convince them that you are telling the truth. Avoid guessing as much as possible since you might end up confusing yourself and the audience entirely. Also, when you lack substantial evidence and coherence, the audience might feel that you are cooking the whole story up. In some instances, they might feel you are exaggerating. And in the end, you will lose the attention and the trust of the audience. For example, if you are talking about a case study, make sure that it is quantifiable to bring out its success. Include the figures and emphasize them.

ü  Build Trust by Maintaining Authenticity.

In the modern era of technological advancement, it is simple for people to know when they are copying someone else’s work. In most cases, people trust those they can rely on and understand. Have time to identify with the audience and share their experiences concerning the topic

ü  Give Room for Social Proof.

Never blow your own trumpet, instead, let others provide you with the proof that your topic is relevant and that the points you are giving are consistent and comprehensive. For instance, if you are writing a persuasive speech on sales, you can highlight some of the few organizations you serve. Alternatively, you can quote a client testimonial or a beneficiary of the project that you are running. Always, let other people talk about the impact besides you providing a bit with the theoretical and practical sections.

ü  Provide Reasons ‘Why’ to Make their Decisions Easy.

Always be keen to answer the questions ‘why’ and ‘because’ is still suitable answer. Do not beat around the bush. Point out the facts and talk about them comprehensively. Do not give room for doubt, but you can always provide more questions and clarification. Additionally, remember that ‘why’ is the main reason why the audience has taken their time to listen to you. To make this possible, always have ample time to conduct conclusive research and organize your work so that you will have an easy time having a smooth flow of your chain of thoughts.

ü  Use Metaphors to Keep the Audience Engaged and Flowing.

Understanding of action entails the recreation of the work in your vision system, and it would look like the perception of the events in your order. The initial step is to identify your objective. Always make your points tangible in the world of your audience. Make them relate to the ideas that you bring forward. First, make sure that you identify a pain point. Secondly, think of a way you can textualize it. Lastly, deliver it to the audience in a manner that they are familiar with and can clearly understand even from your point of view without distortion of the context and the content.

ü  Identify What you Share in Common to Build trust.

Generally, we trust, listen to, and like people with whom we share something in common. It is advisable to bond with your audience to help you fit in and eventually stand out. Using the principle of similarity is one of the persuasive speech-writing techniques you would love to explore. Showing your audience that you feel and understand their environment as much as you do can help you build trust and gain their attention and support. By so doing, you will also be giving them the impression that you are not only interested in their ears, but you need them to take action to practice all that you have said. Working on a common ground enhances familiarity and hospitality.

ü  Put More Emphasis on Them Being in Control to Enhance Persuasion

Every person loves being in control. And no one wants to be told what to do, especially when they do not agree with you. Therefore, you need to reduce pressure and make the audience feel in control. By so doing, you will be able to get genuine feedback and a lively audience.

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