You are to explore and research Amazon through the lens 

You are to explore and research Amazon through the lens of technology and leadership. Answer the following questions in your own words . Clearly label each answer:

You are to explore and research Amazon through the lens

Instructions for Case 2: Amazon
You are to explore and research Amazon through the lens of technology and leadership. Answer the following questions in your own words . Clearly label each answer:

It has been said that Amazon provides what its customers and shareholders want, but its industry and societal impacts are negative overall:

1.    Amazon is too dominant in e-Commerce, jeopardizing competitors, global consumer products brands, and also local retailers

2.    Amazon is destroying more jobs than it is creating

3.    Amazon’s data collection practices and artificial intelligence services such as Alexa and Rekognition violate general expectations of privacy

4.    Amazon is a poor corporate citizen, e.g., in terms of negative environmental impact and not paying its fair share of taxes
Select two of the four above statements. For each statement you select, address the following in no more than 1000 words:

a.    Provide support (e.g., reasons, data, evidence, expert opinions) for the given statement, as if you were defending the statement in class.

b.    Provide support (e.g., reasons, data, evidence, expert opinions) for the opposite of the given statement, as if you were debunking the statement in class.

c.    Your Point of View–Explain your point of view, and fully explain why.

Grading criteria:

·         75% for your analysis and support

·         15% for substance and credibility of cited sources and completeness of their citations. There should be at least two cited sources, other than course materials and basic sites such as Wikipedia

·         10% for writing quality (coherence, grammar, spelling, format)

Note: The Khan (2019) article cited below may be helpful, especially its “Introduction” and “Part I.” It may be cited as one of your two sources if it is clear how it contributed to the substance of your paper. Khan, L. (2019). The separation of platforms and commerce. Columbia Law Review, 119, 973-1093. Retrieved from

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