What are the best global strategic management theories or practices for online marketplaces such as Airbnb, Uber and others?

Select a topic in the field of global strategic management.

This outline will also allow me to give you an early feedback about your chosen topic to ensure that you are on the right track.  Once you get my feedback then you can proceed to complete it.

This is in prep for a literature review.


Global Strategic Management in Shared economy

  • A specific strategic problem question that you want to seek an answer
    • What are the best global strategic management theories or practices for online marketplaces such as Airbnb, Uber and others?
  • Try to investigate your question from at least two different perspectives (i.e, avoid looking at one functional area like HR, operations, marketing) to help you focus on ‘strategy at the firm level)
    1. Describe why you make this selection and what you hope to achieve with this inquiry.
      • Define the importance of marketplaces, success and their impact on a global level
      • What is the future of online marketplaces? Would this model be a fit in the beauty industry, if so, having a global strategic management plan would ease the process and the success of a c2c marketplace.
  1. Outline a plan to describe what you need to research, why you need to know that way, and how you plan to complete this project.



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