The Target Market and Market Segmentation Analysis

This is an assignment that focuses on the Target Market and Market Segmentation Analysis. The paper requires you to choose a market segment to use in the analysis.

Target Market and Market Segmentation Analysis

P‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍aper: Target Market and Market Segmentation Analysis SLO: 1, 3, 4, 5, and 6 For this paper, select a target market to analyze. (Ex: football players, parents, grandparents, specific ethnicity, etc.) You will find it helpful to select a target market that the company (from previous paper) sells into. Research the market segment to obtain information such as facts, behaviors and demographics about the segment. This information will be used to profile the behavior of that segment The paper must include the following sections. Each section must have a separate title in the paper so that it can be easily identified:

Introduction – Explain the market segment have you chosen to analyze. Description of target market – Describe in detail the prospective customers in this target market. Include the following information (use the library resources!): Demographics Geography Lifestyle Psychographics Values and beliefs Marketing program – Additionally, describe how to best reach this target market. In this section of the paper, consider the various tactics that could reach this target market. Whi‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ch ones would most influence the customer? Describe how companies should market products and services to this segment. Include at least three different promotional tactics and explain why each would reach and also influence this target market. 4. Summary – Briefly summarize the paper and its findings. Also, provide conclusions about this segment.

Target Market and Market Segmentation Analysis

Provide examples of products and services could be marketed to this segment, and why. Explain any key considerations for marketing to this segment. Be specific! Reference page. Must follow correct APA format for references. You need at least five reference sources for this paper. Find out as much as you can about the customers. You may NOT use Wikipedia or blogs as reference sources in the paper. This paper is to be 5 – 7 pages, plus a cover page and a reference page. Remember that a research paper must include reference citations in the body of the paper, as well as a reference page. Follow APA writing format. Lastly, this paper must be written in third-person, objective voice – it is an analysis paper; it should not include opinion ‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍or beliefs

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