Deliverable 04 – Worksheet
1. Market research has determined the following changes in market shares based on the different combinations of music choices for the two clubs: if both clubs play country, the new club (Club 1) does very well with a 24% increase in market share. If Club 1 plays country and the competing club (Club 2) plays rock, Club 2 gets a 12% increase in market share. If these choices are reversed, Club 2 does even better and gets an 18% increase in the market share. Lastly, if both clubs play rock, Club 1 does better and gets a 6% increase in market share. This results in the following payoff matrix:
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