International Marketing Homework

International Marketing

The Slide Show (8-10 slides) should explain the industry the MNE is in and it’s positioning (1st slide), where it operates and is based (2nd slide), general structure and common entry modes (3rd slide), historical development (4th), government relations (5th), past controversies (6th), instances of standardization vs. adaptation in the marketing mix (7th) and a particular challenge it faces (8th).  If you need an extra slide or two to be sure to get your point across, feel free, but please no more than 10 slides total (not including an introductory slide).  Presentations should be on PowerPoint or other presentation software with the ability to be posted to canvas.  The presentation may include sound, but it is not required.

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