If you think the BM part is description then you are misinterpreting the point of the section

If you think the BM part is description then you are misinterpreting the point of the section. This section is to pick the BM apart to understand how it creates value. The global risk also is also not descriptive – it is about understanding its value

If you think the BM part is description then you are misinterpreting the point of the section

This shared document is a open resource for students to seek answers to the most commonly asked questions regarding an assignment. Students are invited to submit questions to this document to which I will provide an answer asap.  I will normally do this five to six times a day. Please repeatedly check this document and please keep all correspondence courteous please.

1.       Is the word count definitive?

No – there is a 10 per cent allowance thus allowing some discretion without offering unfair advantage.

2.       Are references/bibliography included in the word count?
3.       Is there a minimum number of references?
No – as they are excluded from the word count this should not be an issue. The nature of the answers required means that the better answers offering more robust and rigorous answers will have a higher number of references

4.       What is an acceptable Turnitin score?
Anything over 35 per will automatically get referred but if you score is approaching 30 per cent please re-examine the essay to get the score down to remove any uncertainty.

5.As this is a business report, do  I need an executive summary?

In a report of this length, I do not believe they are necessary.  However should you omit one you will not be penalised nor will you be awarded extra marks if you include one. If you do try to limit it to  @50 words or otherwise you risk eating into the tight word limit.

6.       What makes a good essay?

Remember there are no right or wrong answers it is the quality of your argument that matters. This will be determined by the quality and depth of your research, by your ability to bring themes together and to offer a critical review of the material offered. Imagine you are writing a report for senior management.  When looking at data – for example – always make it clear why this is important to the issue. Always form an opinion based on available evidence not upon hunches or simple bias.

7.      I was wondering what exactly you meant in the slides for the Assignment 2 brief when you say “map the BM onto the risks”? I am not exactly sure on what it means to map the Business Model of a company on to the risk

It is about understanding how the long term trend will impact upon the BM. Will its primary impact be upon the revenue or operations side?

8.    I am confused about the structure itself. I get that the value proposition; operational and marketing of the firms should be considered but could you recommend some ways we can find conceptual frameworks to organise our ideas? PESTLE for example deviates from the value proposition; operational and marketing of the firms. Basically, how can we organise our ideas?

I thought the structure was well signalled; this a three part structure. Pestle is irrelevant as that is broad environmental analysis. You need to map the BM on to the trend via an understanding of the trend and the BM.

9.    I understand the structure of the essay, but I am unsure about the analysis part of it. How should we approach critical analysis in this context? A large part of it seems to be descriptive, e.g., describing the business model and global risk and its implications. What are the best ways to show critical thinking?

If you think the BM part is description then you are misinterpreting the point of the section. This section is to pick the BM apart to understand how it creates value. The global risk also is also not descriptive – it is about understanding its value creating/destroying capabilities. Yes you will acknowledge it but describing it is missing the point – it is about understanding it and its impact.

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