Students will select a current health care product/service and develop a marketing strategy that has real-life application in their community. Prepare an 8-10 page (double spaced) paper. Students should present the marketing process from identifying the community product or service, the consumer environment, buyer behavior, research, marker segmentation, pricing, distribution, promotion, advertising, sales, controlling and monitoring.
The grade will consist of 15% for “mechanics” (grammar, spelling, formatting) and 85% of the grade will consist of the extent the topic was covered. All papers will follow APA formatting guidelines. This assignment is due week 7 of the term. Students must utilize at least 9-12 references and which 5 or more will be peer-reviewed sources from the library in their paper.
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