This is a paper that is focusing on the Frank’s All-American takeout business case scenario. The paper also provides the marking criteria to use in writing the assignment paper.
Question 6: Frank’s All-American BarBeQue is planning to significantly expand its takeout business. Currently, customers come into the restaurant and order from the menu. With the new Darien facility and website, customers will be able to order online or fax an order to the restaurant. Frank and Robert have been arguing over how to structure the takeout portion of their operations. Frank wants to maintain the approach where customers order items from the menu. Robert believes that in today’s world, it would be more convenient for customers to order complete prepackaged meals. Father and also son have argued about the nature of these meals.
Frank has suggested a limited number of standard meals that could be prepared during the day and sold in the evening when commuters are returning home. However, this might mean that excess inventory would be built up on unwanted items. Robert wants to offer a greater variety. These would include the main course, two side dishes, and a dessert. Because there could be a large number of combinations, most would have to be made after the receipt of an order. The “rush” to make these meals would drive up costs. How would you go about pricing these two types of meals? (Hint: review pricing objectives and pricing strategies in the textbook))
ENSURE you read the case study guide and review the case study and relevant sections in the textbook Small Business Management in the 21st Century before answering any question. Be aware of what is being asked from you. Chapters 6, 7, and 8.
Marking Criteria: Excellent response demonstrating a very good understanding of the various concepts and application of these to the case study.
Question 7: In the Appendix (Chapter 16 “Appendix: A Sample Business Plan”), you will find the business plan for Frank’s All-American BarBeQue. This plan examined several possible locations for a second restaurant. Frank and Robert considered several factors when evaluating alternative towns as possible locations. Some of these included population size, average income, travel times, and also percentage of population. Based on the data, they selected Darien, Connecticut. Do you agree with the decision? Why or why not? Do you think other factors should have been considered? If yes, what would you recommend?
ENSURE you read the case study guide and review the case study and relevant sections in the textbook Small Business Management in the 21st Century before answering any question. Chapters 6, 7, and 8.
Marking Criteria: Excellent response demonstrating a very good understanding of the various concepts and also application of these to the case study. Answers all sections of the question in detail with explanations (Do you agree with the decision? Why or why not? If yes, what would you recommend?)
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