PURPOSE: The purpose of this discussion is to review and analyze a case study regarding marketing ethics. Your goals are to 1) critique and summarize your analysis and 2) describe the ethical framework you applied utilizing your textbook concepts as a reference.
LEARNING OUTCOMES: This assignment aligns with the course LO #4: Students will be able to discuss and critique the impact of ethical factors and global considerations in marketing decision-making.
REQUIRED RESOURCES AND HELPFUL LINKS:
TASKS: Being a part of an ethically responsible firm should be important to every employee, but it is particularly important to marketers because they interact most directly with customers and suppliers, which offers a multitude of ethical questions and opportunities. The American Marketing Association has a published Code of Ethics, and many companies today have their own ethics policy manuals or guidelines. Ideally, ethics should also be integrated into all three stages of marketing strategy: planning, implementation, and control.
As a reminder, you are strongly encouraged to upload your summary to Grammarly to assess your quality of writing before submission.
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