Ethics Case Study

Ethics Case Study

PURPOSE: The purpose of this discussion is to review and analyze a case study regarding marketing ethics. Your goals are to 1) critique and summarize your analysis and 2) describe the ethical framework you applied utilizing your textbook concepts as a reference.

LEARNING OUTCOMES: This assignment aligns with the course LO #4: Students will be able to discuss and critique the impact of ethical factors and global considerations in marketing decision-making.


TASKS: Being a part of an ethically responsible firm should be important to every employee, but it is particularly important to marketers because they interact most directly with customers and suppliers, which offers a multitude of ethical questions and opportunities. The American Marketing Association has a published Code of Ethics, and many companies today have their own ethics policy manuals or guidelines. Ideally, ethics should also be integrated into all three stages of marketing strategy: planning, implementation, and control.

  • First, read the mini case study hereActions:
  • Second, after reading the case study:
    • Prepare a minimum of a 250-word analysis in your own words answering the following questions below. Plagiarism will not be tolerated. Your responses should be written in a professional manner using complete sentences and free from spelling/grammatical errors (5 points). In addition, your response should be evidence-based, that is, supported with APA in-text citations and references including related concepts from Chapter 3 (5 points). For example, if you are using definitions from the textbook, be sure that you are paraphrasing and citing the source appropriately. If you are using direct quotes, be sure to include page or paragraph numbers with your in-text citation. A separate title page and abstract are not needed for this assignment.
      • Define the ethical issue(s). Define 2-3 issues. (5 points)
      • Who are the primary stakeholders? Identify as many stakeholders as possible. (5 points)
      • What are two obvious possible alternatives? Is there a third option? Identify 2-3 alternative actions. (5 points)
      • How could you evaluate the ethical implications of all the alternative actions you identified using BOTH the decision rules below? (5 points)
        1. Use the Defense Test (Could I defend my choice before an ethics committee, my colleagues, my peers, my parents, etc.?)
        2. And the Golden Rule Test (Would I like to be on the receiving end of this action and all its potential consequences?)
      • Which final action(s) would you recommend AND why? Explain/justify your decision. (5 points)
  • Third, once you complete and submit your analysis, respond to at least two classmates’ responses whether you agree or disagree with their analysis AND explain why. (4 points)

As a reminder, you are strongly encouraged to upload your summary to Grammarly to assess your quality of writing before submission.

  • You should score at least an 85 on Grammarly for your assignment.
  • Refer to the syllabus regarding Tips on Using Grammarly. Make changes as necessary. Use common sense.
  • Poorly written assignments will always receive less to zero points.

Get Accounting Homework Help in Canada from Helphub

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose HelpHub


Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.


Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.


Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.


On Time Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.


Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.


24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Help Hub

Place your order

Fill in the order form and provide all details of your assignment.

Help Hub

Proceed with the payment

Choose the payment system that suits you most.

Help Hub

Receive the final file

Once your paper is ready, we will email it to you.

HelpHub Writing Services

No need to work on essay at night. Sleep tight, we will cover your back. We offer all kinds of essay writing services.

HelpHub HelpHub


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

HelpHub HelpHub


Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

HelpHub HelpHub


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

HelpHub HelpHub


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.