The project is intended to give you first-hand experience in objectively selecting an attractive country market and developing an export plan for your chosen product. Assume that you are a US based (production in the US) company looking to export your product profitably to a foreign country.
1). Choose a specific product item from a product category/group (examples below) to focus your efforts! (If you work a company that produces in the US, you can use its product)
Cameras Machine Tools
Construction Material Medical Equipment
Cell Phones Mountain Bikes
Cosmetics & Toiletries Running Shoes
Diapers Snack Foods
Exercise Equipment Surfboards
Clothing Tractors/Farm Equipment
Jeans Telephone Equipment
Lingerie Wine Coolers
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