Competitive Intelligence Report


Competitive Intelligence Report

For this project, you have been hired as a consultant to write a competitor report for your client, CP Drain Cleaning in Columbus(http://www.cprdraincleaningoh.com/). I have modified Evan’s steps (http://www.exinfm.com/training/pdfiles/course12-1.pdf)to better fit this assignment (pages 7 and 8).

  1. Identify the critical questions/items (given to you by the client and included in the sample outline).
  2. Collect data.
  3. Analyze data.
  4. Write findings and recommendations.
  5. Submit report.

Key Points

  • The length of reports may vary, but a good report should be between 500 and 750 words.
  • Pick one of the following competitors to investigate.

Use this document

Actions as a guide for your report. It already includes the critical questions/items to cover.

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