Buyer behaviour concepts and theories to practical marketing

This is a paper that is focusing on the buyer behaviour concepts and theories to practical marketing. The paper also provides additional requirements to use in writing the assignment paper.

Buyer behaviour concepts and theories to practical marketing

MC5019 Consumer Insights & Research
Word count 3,000  + – 10%

Students are required to define a research problem, design, develop and conduct primary research on the consumer issue and to prepare and present findings with appropriate managerial recommendations in a report.

This assessment addresses the following Learning outcomes:
Design & construct a market research report with the use of both primary and secondary data and be proficient in the use of various analytical techniques (statistical and interpretive) in evaluating the data
The assessment seeks to develop the following skills
Digital literacy and IT skills
Researching & analysing
Inter-personal/Inter-cultural communication
Application of knowledge and presenting data
Critical thinking
Academic writing

Buyer behaviour concepts and theories to practical marketing

And demonstrate the ability to-

Select and apply e-consumer/ consumer and buyer behaviour concepts and theories to practical marketing situations
Engage in the analysis of real world cases and current academic thinking in order  to investigate how e-consumer/consumer and buyer theory can explain and justify specific marketing strategies
Be able to differentiate, apply, and analyse theories, concepts, and research methods commonly used in exploring and understanding consumers and how market research is used as an aid in effective marketing management decision making.
Demonstrate knowledge and skills of planning, designing, implementing, analysing, and reporting a consumer research project.

You are team of consumer researchers, you are to write on  the following issue- The Ethical consumer. They wish to understand the factors influencing consumers in the possible purchase and consumption of products.

They have specifically requested that you address the following in your report –

Firstly, define and evaluate research objectives, based on a thorough understanding of the context of consumer issue/s

– Secondly, define and evaluate research objectives for given research problem/s

– Thirdly, design appropriate solutions to identified problems, based on a clear understanding of a range of research approaches and techniques.

–  Fourthly, select appropriate techniques for the collection, analysis and interpretation of the data necessary to inform effective decision-making

– Analyse and evaluate choices made at each stage in the process identify any limitations and devise appropriate strategies for overcoming those limitations

– Provide and justify recommendations to support the managerial decision making, based on a through understanding of the information gathered during the research process

 

HelpHub
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose HelpHub

HelpHub

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

HelpHub

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

StudyAcer

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

StudyAcer

On Time Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

StudyAcer

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

StudyAcer

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Help Hub

Place your order

Fill in the order form and provide all details of your assignment.

Help Hub

Proceed with the payment

Choose the payment system that suits you most.

Help Hub

Receive the final file

Once your paper is ready, we will email it to you.

HelpHub Writing Services

No need to work on essay at night. Sleep tight, we will cover your back. We offer all kinds of essay writing services.

HelpHub HelpHub

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

HelpHub HelpHub

Admissions

Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

HelpHub HelpHub

Editing

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

HelpHub HelpHub

Revision

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.